Stealing culture

They're not the only ones to have done it, I think I would be pretty pissed off at having my identity used to market something like this. And in Israel? Is there some kind of 'maori are cool' following that we don't know about?! And why the map of NZ? We don't grow Tobacco here, and as its illegal to smoke in public bars and restaurants, we're not particularly a nation that consumes grand amount of nicotine. Marketing. Surreal.

'Tabacco Giant apologoses to Maori'